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[marketingminute] The Imperial Put-On

Narcissism in the Boardroom

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The Marketing Minute
          by Marcia Yudkin, Marketing Expert and Mentor
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Are you too important to interact directly with customers?

Over the years, I've run across business coaches who teach
that successful business owners put themselves on a throne.
They sit back from the main action, assisted by a team who
scurry around taking care of mundane tasks and everyday
client affairs.

You deserve this sort of lifestyle, claim these coaches.
The high and mighty position of the throne, removed from
client contact, is essential for productivity, say some
business owners.

When a business relies on the appeal of the owner's
perspective or personality, however, such enthronement may
come across to the customer as ridiculously frustrating.

For example, I signed up for a course with someone whose
views intrigued me, only to discover that all questions and
comments go to his assistants. The instructor replies only
indirectly, if at all. This arrangement, including having
throne-minders, seems important to him.

As for me, I plan to learn from successful people who
answer their own email, interact with learners and don't
shield themselves from the folks who actually keep them
afloat - their customers.

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Buy 16 books and video lectures on 3 DVDs about narcissists, psychopaths, and abusive relationships
Mar/16/2016, 9:31 am Link to this post  

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