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[marketingminute] Shunning the Quacks


The Narcissist as Liar and Con-man

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           The Marketing Minute
          by Marcia Yudkin, Marketing Expert and Mentor
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           *******************

Anyone can claim to be a marketing expert. Since there
isn't licensing or overwhelming consensus on who knows what,
how do you tell genuinely savvy people from posers and
fakes?

According to the Oxford English Dictionary, the word
"charlatan" originated in the seventeenth century, when it
denoted an itinerant seller of supposed remedies.

Earlier than that, in ancient Greece and the Roman Empire, so
many philosophers roamed Europe, North Africa and the
Near East that criteria emerged that you could use to
separate a true sage from an imposter.

Fakes might show hypocrisy, through a discrepancy between
public and private behavior or words and actions, according
to Emory University professor Luke Timothy Johnson. In
addition, three vices were said to be telltale signs of a
pretender:

* Love of pleasure - putting one's animal appetites first

* Love of money - being motivated foremost by profit

* Love of glory - inordinate pride in one's fame

Of course, marketing knowledge is more grounded in practical
affairs than is philosophy. Still, I wonder whether we can
still use those ancient guidelines to decide which purported
experts deserve to be regarded with suspicion.

           *******************

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Nov/26/2017, 7:46 am Link to this post  
 


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